#6: What Systems Do You Have For Tracking The Home Market (buyers)/ or
Tracking My Home Listing (sellers) On A Regular Basis?
This is a very important question. If youíre a buyer, you want to know their competence in understanding values of certain areas. They also need systems to keep you continually up to date with opportunities in the market. You want them to have more than "access to Multiple Listing Service." How much do they actually preview homes in your price range or desired area. How much do they talk to neighbors, or participate with other activities in those areas.
If youíre a seller, you want to price your home correctly, and be regularly updated with important buyer activity. How many calls did you get on your home this week? What marketing strategies did you use? How many home visits from other agents did you have (and what were their comments)? How many people visited your open house?
If an agent does not have specific systems for measuring and reporting these items, perhaps you should consider someone else.
Question #7: Do You Guarantee Your Performance?
Some agents will give you a blank stare at this question. If they do, you might want to consider taking your business elsewhere. Why? Because you need to know if your interests are aligned. Is your agent willing to stake their successful outcome with yours?
Why shouldnít your agent also guarantee their performance?
Smart Realtors guarantee their services for 2 reasons: 1) Theyíre confident they can perform for you because of their experience, commitment, and work ethic, and 2) Itís smart marketing for a Realtor to guarantee their services. If you buy a television, itís guaranteed. If you buy a car, itís guaranteed. These days, nearly everyone must offer a guarantee to help stimulate a sale. Agents on the cutting edge of marketing guarantee their services.
Question #8: Can You Refer Me To A Reputable Mortgage Lender, Banker, Appraiser, or real estate Lawyer?
This question reveals how active the agent is, and how well connected they are professionally. At some point in the buying or selling process, you will need the services of a reputable, competent lender, appraiser, title company, etc. If your agent is active, committed, and diligent with their practice, theyíll be able to give you a few names of each right on the spot.
Question #9: What Percentage Of Your Business Comes By Referral?
Hereís the "$64 thousand dollar question." Competent, well-known agents get a large part of their business from satisfied past clients and members of their sphere of influence.
If your agent gets less than 25% of new business through referrals, it may be because 1) The quality of service they offer is not up to standard (hence, people donít feel compelled to refer to them after a transaction), 2) They lack the marketing experience or skills required to market for referrals (which means they may not bring strong skills to your transaction), or 3) They donít cultivate contacts in their business (which means they wonít have many people to speak with about your home).
Clearly, the best way past clients show their gratitude for outstanding service is by referring their family, friends and associates.
Question #10: How Many People Do You Speak With Each Day About Real Estate?
This question will tell you how connected an agent is, and how active theyíll "talk-up" your home to buyers, or finding a home for you by talking to other agents. Hopefully your agent talks to at least 40 people a day about real estate. If not, they may not be very active.
Question #11: Do You Personally Spend Money Advertising Your Services Or Homes For Sale?
This question pertains more to listings, but itís also a question a buyer should ask to determine an agentís commitment to invest in the successful outcome of their client. There are 2 situations to identify here: 1) Agents who are very busy, and who produce a lot of income for their broker will frequently receive advertising allowances from their broker. If your agent receives allowances, thatís generally a good sign.
2) However, if an agent is not as busy, OR if their broker does not have an ad allowance for top producers, you want to learn their commitment to "put their money where their mouth is" when it comes to marketing your home.
You should also ask to see samples of ads they write for homes they list, and for their own services. Do the ads appeal to you? Would they make you act? If not, donít expect their marketing of your home to be any better.
Question 12: Will You Personally Handle Contract Negotiations For Use?
Surprisingly, many agents simply submit or receive offers, and act as a conduit between you and the buyer (or seller). Thatís not good enough. You want an agent who has reasonable negotiation skills. You want an agent whoís committed to your interests.
Theyíll need to represent you to other agents and buyers/sellers. Itís a good idea to follow-up the above question by investigating specifically HOW their negotiation skills saved other clients money, hassles, or help a deal come together.
There Are "Real Estate Agents"Ö
And Then There Are Committed Professionals.
Which One Do YOU Want Representing Your Interests?
The answers to the above questions should give you a good feel for the commitment and competency of the Realtor youíre thinking about using. Remember, all Realtors are not the same!
Over the past 5 years, I have recognized this fact, which is why I wrote this special report, and structured my practice around giving the most competent service possible.
For example, I have two offices, two computers, a cell phone, a pager, 3 phone lines, and a toll-free number. To the untrained person, this looks like a lot of overhead. But to me, every person and system pays off dividends in satisfied clients. Theyíre PROFIT centers, not costs.
Thereís a difference between agents who simply sell real estate, and those who COMMIT to whatever it takes to serve a clients beyond their expectations. Iíve been in real estate over 5 years. But more importantly, Iíve closed over $35 million in home sales. I am a full-time Realtor. I have a college education and a complete resume for your review.
I also make it a priority to educate you on every aspect of buying or selling a home in your area. I have a long list of past clients and professional references whom you can call at any time to discuss the quality of my service and follow-up.
I have an unprecedented marketing plan that is unequalled by anyone in the industry. I have specifically designed marketing tracking systems for buying markets, and for homes I list and sell. And I have a reporting system so that every client is regularly updated and informed.
I guarantee everything I do in writing. This places the burden of risk and performance on ME, not you. I also have references to reputable people in mortgage lending, appraisals, title and escrow companies, tax specialists, and attorneys. These are people I have used in other transactions.
Each day, I speak with over 80 people directly related to buying or selling real estate. And I receive over 80% of my new clients through referrals and repeat business. My personal marketing involves such outstanding and continued service to my existing clients and personal network, they are inclined to share my services with family and friends.
Iím Not Saying These Things To Impress You,
But Impress UPON You The Difference Between A Realtor
And A Competent, Dedicated Professional
Buying and selling real estate can be tricky business. And selecting the wrong Realtor can cost you a lot of money, headaches, and wasted time. Thatís why I have enclosed 2 coupons for you to TRY my services, RISK FREE, to seeÖ
All you have to do is locate one of the coupons applicable to you (buying or selling), and call me at the phone number on the coupon.
But Donít Wait!
Youíll notice I placed an expiration date on the attached coupons. I did this for a very good reason. I enjoy working with clients, and sometimes my practice gets booked up fast. In order to make sure I have undivided time for you, I need to hear from you immediately so there are no time conflicts in helping you.
Plus I know thereís a natural tendency to procrastinate. To put off important decisions. But the more you procrastinate, the more pressure ultimately rests with you.
By Not Acting Now, You Could Open Yourself To
Losing Thousands Of Dollars
So call now at, and Iíll immediately arrange a convenient time to meet, and share with you my exclusive buyer and seller marketing programs.
P.S. Knowing the right questions to ask any Realtor can save you an enormous amount of money, time, and hassles. And clearly, not all Realtors are the same! Thatís also why I enclosed the buyer and seller coupons with this report. So when youíre finished reading this report and reviewing the attached coupons, give me a call at 815-394-1823 for a Free, no obligation review of how I can save you time, money, and hassles on your next real estate transaction. I look forward to hearing from you!
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