Here Are 12 Powerful and Insightful Questions You
If you’re in the market to sell your home, OR purchase a home, there’s something you should know…
All Realtors Are NOT The Same!
Your decision to place your home for sale involves more than simply running an ad, holding a few open houses, and waiting for the sales proceeds check. And your decision to buy a home clearly involves more than looking at 2 or 3 homes, making an offer, and moving in.
Hiring the wrong Realtor can mean the difference between making or losing money, selling or buying quickly or taking a long time, a trouble-free transaction or a living nightmare.
Unless you have experience interviewing people, and Realtors in particular, you won’t always know what questions to ask. Further, you won’t always know what answer will best suit your needs for buying or selling. So here’s a list of 12 important and insightful questions you should ask ANY Realtor BEFORE you sign anything…
Question #1: How Long Have You Been Practicing Real Estate?
This question will reveal more than just years practicing. You want to delve down into the number of transactions, average price range, specialized areas and types of homes they’ve purchased or sold. You also want to know how productive they’ve been in each year in practice.
Some agents in business less than 5 years may have more experience than other agents in business 10 years or more! You want to know how many brokers they’ve worked for, and what kind of experience they have that will apply directly to your real estate situation.
Question #2: What Qualifications Do You Have To Sell Real Estate?
This question looks for their overall commitment and dedication to building their personal skills. If they’re not willing to commit to improving themselves, they may not commit to your needs and satisfaction either.
First, look for their overall education. Did they go to college? Do they have any Realtor or professional designations? How often to they invest in improving their skills and keeping up with technology and other industry trends?
Experience should also carry over to negotiating and financial skills. And don’t forget the ancillary experience required for real estate.
Question #3: Tell Me About Your Personal Real Estate Operation?
This is an open-ended question designed to get your Realtor talking about their business. You want to know how much they’ve invested into their business as relates to giving you competent and quality service. For example, do they have an assistant to take home inquiries when they’re not in the office? Do they have a pager, cellular phone, email, and other methods of reaching them? Do they have a private office either with the broker or on their own (a tell-tale sign of a top producing agent)?
Here’s what you’re looking for: The more an agent invests into their own success, office, and systems, the more they’ll be able to commit to you.
Question #4: Can You Give Me A List Of Client References To Call?
An agent who doesn’t accumulate a list of satisfied references either doesn’t do much business, or isn’t providing the kind of service or follow-through you need. References don’t always need to be past clients. Get professional references as well: Bankers, mortgage lenders, appraisers, attorneys, etc.
Question #5: Do You Have A Formal And Written Marketing Plan For Selling Homes?
This question applies more to sellers than buyers, but both should ask. Your agent’s marketing plan needs to be deep – not just holding open houses, entering your home on MLS, or running classified ads.
The key to selling a home is CONSISTENCY. Your home must be consistently marketed to those people capable of buying. This cannot be accomplished if an agent doesn’t have a diversified arsenal of marketing strategies. Look for special ideas, consistency, and persistence in their marketing plan.
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