Special Home Sellers Report. . . 
How To Avoid 7 Costly Mistakes
When Selling Your Home

Hereís A Guide To Avoid Those Problems, And Sell Your Home For Every Bit Of Its Worth In the Least Amount Of TimeÖ

How To Sell Your Home For The Most Money
The Market Will Pay!

The decision to place your home on the market can involve a number of stresses and strains. Many home sales are motivated by circumstances outside your control: Job relocation, family problems, financial issues, divorce, and more. Others are related to family issues: The need for a bigger home, a better neighborhood, schools, etc.

Whether youíve lived in your home 2 years or 20, you know itís not just a shelter, or even another investment. Itís the place where your dreams come to life. In flower gardens and family rooms. Backyard barbecues and home-cooked Sunday dinners. Itís the place we raise our children. The nest we nudge them out of, and welcome them back to again and again.

And for some, itís even our place of business.

But there comes a day when itís time to move on. Time to reflect on old memories, and prepare to build new ones. Time to leave the past behind for a new future. Itís no wonder why buying or selling a home is often emotionally charged and potentially overwhelming.

Thatís why I created this report. Regardless of your reasons for selling, your goal is to sell your home for the most money, and in the shortest amount of time. And for the least amount of hassles and distractions.

Unfortunately, The Way Many Sellers Go About Selling Their Home Leaves Them Wide Open To The Very Problems Theyíre Trying To Avoid.

When youíre getting ready to put your property on the market, there are a number of things to think about, to prepare for, and to organize. Hereís a list of 7 costly pitfalls to look out forÖ

Mistake #1: Failing to DRESS Your Property For Sale

Buyers look for HOMES, not houses. They buy homes which they FEEL they would like to live. One of the major factors in getting your home to sell quickly is very simple: MAKE IT FEEL LIKE "HOME."

Most buyers select their home based on EMOTIONS. Once their decision is made to buy, they justify their purchase with LOGICAL reasons: facts and features. So, itís most important to make your home appeal to all senses. Your property is NOT the only home the buyers will see. You are competing with other homes in the market, and some of them have been professionally decorated.

The Way You Live In A Home, And The Way Your SELL A Home

Are TWO Very Different Things

When youíre showcasing your home for sale, itís going to look very different from the way it looks when youíre living there. Here are a few tips for showcasing your home for sale:

First impressions set the tone for a buyer visit, and theyíre LASTING! Approach your home in your car like any buyer would. Examine the outside as youíre approaching. How does it look? Are shrubs away from the home? Oil in the driveway? How does the grass and landscaping look? Cluttered looks detract from the architecture of the home. A clean, polished landscape says your home is valuable and well maintained!

Take a look at your actual home. Is the paint fading or chipping? Is the color outdated or impersonal? How does the roof look? As you drive up to or away from your home, what do you see first?

Now go inside just like a buyer would. You want to be aware of 4 senses: smell, touch, sight, and hearing. Go through room by room and test all 4 senses. Check flooring and carpet for stains and odors.

Most importantly: Pack away all appliances, get rid of excess furniture, put away useless dishes Ė and make your home neat and orderly. If youíve ever visited a model home, youíll notice itís clean and uncluttered. You have to move anyway, so you might as well pack early, and make your home more saleable. Go to the garage and make sure itís neat.

Hire someone to professionally clean your home. Top to bottom! Cleaning and cosmetic fix-ups, especially in the Kitchen, bathrooms, and master bedroom can many times yield you up to $10 in extra sales price for every $1 you invest.

Pets should be out of sight (and smell!). Get rid of pet odors for showings. Remember the 4 senses. Also, some people are uneasy around pets, and they may distract attention from the features of your home.

Pay particular attention to lighting. During the day, open all your blinds and curtains. If itís cloudy out, turn on all lights for showings. At dusk, leave your front drapes open and turn on all the lamps and lights.

At night, do the same, but close your blinds and curtains. When showing your home, turn off all appliances, television, radio, and anything that will distract attention from your home. You might want to play a little light music to enhance the emotional experience for your buyer.

Mistake #2: Pricing Your Home Incorrectly

Every seller wants to realize as much money as possible when selling their home. The natural inclination is to price the home high, thinking you can always come down in the future.

But a listing price that is too high frequently nets the seller LESS money than an original price at market value. Why is this? Because people looking for homes in your price range will reject your home in favor of other homes in a reasonable price range.

And hereís the real clincher: Agents who would readily bring buyers through your home will automatically cross it off their showing schedule because itís priced too high. Theyíre only motivated to show homes with the highest probability of selling. Agents simply will NOT show overpriced homes because they work by commission. They know market values because itís their job to know. And they donít want to waste their time.

So you price your home high, thinking you can come down. Problem is, the agent and buyer community doesnít look at it that way. They see it as an overpriced home. After a few months go by, 8 or 10 open houses, signs, Realtor toursÖand not a nibble. So you decide to lower your price again. But itís too lateÖyour home has already been "branded" by the Realtor community. So you reduce your home a little more. And little happens.

Finally, in order to attract attention back to your home, youíve reduced your home price more than you ever thought you would, and youíre now netting much less than if you had priced it correctly in the beginning. And think about this: the money you lost is not just the lower sales price, but all the extra interest you paid on your mortgageÖall the extra property taxes and other carrying costs that accrue while your home is waiting to sell. Iíve seen it happen time and again!

Real Estate Fact: The Seller Is Solely Responsible For

How Much, And How Quickly Their Home Sells!

Overpricing almost always increases time to sell, and adds to your carrying costs. Thatís why I provide a complete, no obligation evaluation of your home. I call it my "Maximum Home Value Audit."

Unlike many agents who will give you an inflated value just to seduce you to give them your listing, Iíll give you a real world home value analysis. Based on verifiable facts and figures. Iíll also physically inspect your home to identify those areas where spending small amounts of money can yield many times return in sales price.

Iíll be straight with you, and tell you precisely why itís worth what itís worth. Iíll also show you how to net more money in your home sale. Here are a few more areas my Home Marketing Plan can help you withÖ

How to set the asking price to maximize exposure and a profitable saleÖ

How do you really define and compare market value between homes?

How the principle of "substitution" affects the value of your homeÖ

How to protect yourself from crime when selling your homeÖ

How to handle buyers during a showing to help yield the highest price.

Once you understand these important issues, youíll know how to price and sell your home for the fastest, most profitable sale. Also, with this information, youíll never pay too much for any home you buy for the rest of your life.


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